I launched tutoring as a new category
+15% · YoY tutoring bookings
Outschool had group classes, not tutoring. I led the go-to-market that made tutoring its own category: positioning, pricing, lifecycle, and the launch page. Bookings grew 15% year over year.
The problem
Parents wanted one-on-one help, not only group classes. Outschool had the supply to do it but no real tutoring offering and no demand pointed at one.
The category was there in theory and invisible in practice, buried inside a class catalog built for something else.
What I did
Led GTM for tutoring as a new category. Set the positioning and pricing, built the lifecycle around it, and shipped the launch surface parents landed on.
The job was to make tutoring legible and findable on its own terms, not a filter on the class search.
What moved
Tutoring bookings grew 15% year over year, and it became one of the platform's core growth levers.
This is a number I can defend. I owned the launch that opened the category.